Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future
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Customer reviews (10)
16 August 2015Three Stars
I wasn't crazy about it..
13 February 2015Lots of fun for a business book, very creative.
Spot on for today's business environment.
9 July 2014A must-read for marketers, communicators, and those who care about our future
This is an important book for marketers and non-marketers alike, including anyone who cares about the future of our society.
3 July 2014Hard to apply to real businesses, this book is for cause marketers.
I agree with the power of well told stories and there are some good examples.
5 May 2014I like Mr. Sachs model for promoting ideas, brands, and social agendas--but how well will this work in the long run?
The book was a very good read.
24 December 2013Modern Myth Making
Advancing Joseph Campbell's notion of "The Hero's Journey".
26 August 2013Story Wars Gets It Right
Having quantitatively assessed tens of thousands of commercials for effectiveness in both achieving attention and having an impact on sales ([...
19 August 2013Great for marketers
This is a great book for marketers and branding professionals.
20 June 2013Do we need new myths?
I really enjoyed this book.
2 May 2013Amazing read for marketers and business owners
One of the most important concepts to grasp from this book is the role empowerment marketing has or can have in reshaping our media landscape, and thus our culture.