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From the manufacturer
About Us
NYDJ, formerly known as “Not Your Daughter’s Jeans,” was founded in 2003 to address a gap in the women’s denim market. Back then, comfortable and flattering jeans for every woman simply did not exist. Most jeans had low waists and fit uncomfortably, and if they did fit well, they were just not stylish. Since then, our mission has grown to address women’s head-to-toe style needs, while staying true to our fit-first mindset, as a lifestyle brand they can depend on to discover style their way. Made for all shapes, sizes and ages, our selection of clothing, handbags and shoes is designed and carefully curated to complement our customer’s every move and help her express her style point of view.
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