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Why Motivating People Doesn't Work...and What Does, Second Edition: More Breakthroughs for Leading, Energizing, and Engaging Paperback – May 16, 2023
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What if the answer to motivating people is to stop trying to motivate them?
The second edition of this bestseller reveals how motivation science is essential for solving the most vexing leadership issues—from hybrid work and retention to employee engagement.
Leaders face a motivation dilemma. Traditional command-and-control management styles and carrot-and-stick motivation techniques have been proven ineffective.
Motivation researcher and leadership consultant Susan Fowler expands on her groundbreaking Spectrum of Motivation model in this updated post-pandemic edition. New chapters tackle motivation science’s role in managing remote and hybrid work; expose overused tactics, such as gamification and tokens; and tell the fascinating backstory behind the great resignation and quiet quitting.
Fowler’s approach to leadership is fresh, pragmatic, and inspiring. But it’s also empirically sound. Her framework builds on Self-Determination Theory, equipping leaders with skills to encourage choice, deepen connection, and build competence. Leaders who mastered this method have experienced breakthroughs with higher retention, lower turnover, greater acceptance of DEIJ initiatives, and a more vital, creative, and resilient workforce.
Through her experiences working with organizations and leaders around the world, Fowler reminds us that motivation is at the heart of everything people do and everything they don’t do but wish they did. When managers integrate motivation science into their everyday leadership practice, an evolutionary truth emerges: people can be highly productive and flourish simultaneously.
- Print length240 pages
- LanguageEnglish
- PublisherBerrett-Koehler Publishers
- Publication dateMay 16, 2023
- Dimensions5.52 x 0.73 x 8.5 inches
- ISBN-101523004126
- ISBN-13978-1523004126
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Editorial Reviews
Review
—Publishers Weekly
“We know motivating people doesn’t work, but we’ve figured out what does. I’ve witnessed firsthand how Susan’s work, captured in this book, teaches you how to create a space where your tribe members will flourish.”
—Garry Ridge, Chairman Emeritus, WD-40 Company
“You make a difference as a leader. What kind of difference will you make? If you put the ideas from this book into action, you will have a better chance of being a servant leader rather than a self-serving one.”
—Ken Blanchard, Amazon Hall of Fame author
“No one wants to be bored or disengaged. Fowler provides a groundbreaking approach for reframing traditional motivation into cutting-edge leadership.”
—Marshall Goldsmith, author of the New York Times and global bestseller The Earned Life
“Think of this book as Daniel Pink's Drive for trainers.”
—TD Magazine
“Richly rewarding book…a romp across the ins and outs of motivation.”
—People Management
“I encourage leaders to read this book—but with a warning. They may get more than they expect. I learned as much about my own motivation as I did about the motivation of those I lead.”
—M. Paula Daoust, PhD, Director, Blue Cross and Blue Shield of Kansas
“Susan’s book is provocative and pragmatic at the same time. She has successfully tapped into a longing I have had as a leader; how can I help people do what I think they naturally want to do—grow, develop, and fulfill their potential? Susan’s propositions are surefire and easy to put to action”
—Dr. Santrupt B Misra, CEO, Carbon Black Business and Director, Group H.R., Aditya Birla Group
About the Author
Product details
- Publisher : Berrett-Koehler Publishers; 2nd edition (May 16, 2023)
- Language : English
- Paperback : 240 pages
- ISBN-10 : 1523004126
- ISBN-13 : 978-1523004126
- Item Weight : 9.8 ounces
- Dimensions : 5.52 x 0.73 x 8.5 inches
- Best Sellers Rank: #172,079 in Books (See Top 100 in Books)
- #246 in Business Mentoring & Coaching (Books)
- #1,182 in Business Motivation & Self-Improvement (Books)
- #1,765 in Business Management (Books)
- Customer Reviews:
About the author
Susan Fowler is the founder and CEO of Mojo Moments, an international organization represented by channel partners and strategic alliances who recognize that motivation is at the heart of everything people do—and everything they don’t do but wish they did.
Susan is on a quest to help leaders at all levels flourish as they succeed. Widely known as one of the foremost experts on motivation, leadership, and personal empowerment, she gained her knowledge through extensive experience in business, advertising, sales, production, marketing, executive and lifestyle coaching, and leadership training in all fifty states and over forty foreign countries. Susan has worked with clients as diverse as AkzoNobel, Apple, Bayer, Bloomberg, Google, Harley-Davidson, Inspire Software, Merrill Lynch, Moody’s, National Basketball Association, Pfizer, TJ Maxx, and Wavetronix.
The first edition of Why Motivating People Doesn’t Work . . . and What Does became a bestseller translated into fourteen languages. Susan’s Master Your Motivation is a companion book teaching individuals the skill of motivation. She is the lead developer of the Ken Blanchard Companies’ Self Leadership program and coauthor of three books with Ken Blanchard: Self Leadership and the One Minute Manager, Leading at a Higher Level, and Empowerment. Susan has produced the audio programs Overcoming Procrastination and Mentoring and coauthored Achieve Leadership Genius with Drea Zigarmi. She was awarded the Lifetime Achievement Award for instructional design by the North American Simulation and Gaming Association.
Susan lives with her husband, Drea Zigarmi, in San Diego. Communicate with her at Susan.Fowler@MojoMoments.com and MojoMoments.com.
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Top reviews from the United States
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Choice:
1. What meaningful choices did I make today?
2. What happened today that gave me a sense of meaning and purpose?
Connection:
1. What did I do today that I felt contributed to the greater good?
2. What actions did I take today that contributed to the welfare of others?
Competence:
1. What did I learn today that is bringing me closer to my goals?
2. What choices did I make today that helped me learn?
These three elements form a continuum that is essential for thriving in both our professional and personal lives. Once again, Susan does an exceptional job of unpacking how motivation, as a form of energy, depends more on its quality than its quantity.
If you're seeking practical advice on how to consistently boost your motivation in alignment with your core values and sense of purpose, this book is tailor-made for you. You'll discover that motivation is a skill that can be cultivated by consciously striving to enhance the choices we have, the connections we make, and the competence we achieve in our pursuit of optimal motivation.
Reviewed in the United States on May 19, 2023
Choice:
1. What meaningful choices did I make today?
2. What happened today that gave me a sense of meaning and purpose?
Connection:
1. What did I do today that I felt contributed to the greater good?
2. What actions did I take today that contributed to the welfare of others?
Competence:
1. What did I learn today that is bringing me closer to my goals?
2. What choices did I make today that helped me learn?
These three elements form a continuum that is essential for thriving in both our professional and personal lives. Once again, Susan does an exceptional job of unpacking how motivation, as a form of energy, depends more on its quality than its quantity.
If you're seeking practical advice on how to consistently boost your motivation in alignment with your core values and sense of purpose, this book is tailor-made for you. You'll discover that motivation is a skill that can be cultivated by consciously striving to enhance the choices we have, the connections we make, and the competence we achieve in our pursuit of optimal motivation.
Otherwise interesting perspective and thoughtful ideas, well developed and communicated (in the written form).
This second addition does not disappoint. Susan speaks to motivating in our post pandemic world addressing nuances like remote work, hybrid work environments along with leadership stories to pique interest and encourage leaders to think out of the box. She addresses the “great resignation” and “quiet quitting” trends. Moreover, she offers success stories from her Self-Determination Theory and the Spectrum of Motivation Model.
As a passionate leader who thrives on motivating people for their own growth as well as the team, I love the new tools and strategies Susan offers in this edition. She continues to challenge established ideas and tactics that have been overused to motivate with new ideas that fit our changing work culture.
Top reviews from other countries
I recently nought the revised second edition, having watched Susan and Garry Ridge on a recent webinar.
The book has been updated and provides sensible advice on leading in a hybrid world and more recent and relevant examples which brings the science to life.
When you realise motivation is a skill and that leaders can encourage this skill through the questions they ask and support they give, it creates a mind shift.
As a leader and coach I fall back on Susan's deep subject matter knowledge and skills every day.
Her style is research based, challenging, approachable and relatable and I recommend this book to anyone who wants to create psychological safety in their teams and encourage commitment to go the extra mile.
Extraordinary book