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Your Next Mission: A Personal Branding Guide for the Military-to-Civilian Transition. Paperback – January 8, 2014

by Lida D Citroen (Author)
4.8 4.8 out of 5 stars 20 ratings
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Your Next Mission: A personal branding guide for the military-to-civilian transition, is a powerful new employment resource available for the millions of veterans currently or soon-to-be transitioned into the civilian sector. This book specifically addresses the gap in current tools available for the military-to-civilian transition challenge by providing a clear, compassionate, and compelling guide to building a unique personal brand, evaluating career options based on individual values, and providing clarity in the job search process for veterans. With interviews from key executives from America s leading companies, transitioned veterans and veteran advocates, Your Next Mission provides insight, tools, confidence, and competitive advantage for the veterans next chapter in their lives. Author Lida Citroen offers numerous exercises, examples and scenarios for veterans to learn to promote their value on social networking; through in person networking, image and body language; and in the development of their core messages, including their elevator pitch.
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Previous page
  1. Print length
    356 pages
  2. Language
    English
  3. Publisher
    Palisades Publishing/Lida360
  4. Publication date
    January 8, 2014
  5. Dimensions
    5.5 x 0.74 x 8.5 inches
  6. ISBN-10
    0983169047
  7. ISBN-13
    978-0983169048
  8. See all details
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Product details

  • Publisher ‏ : ‎ Palisades Publishing/Lida360 (January 8, 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 356 pages
  • ISBN-10 ‏ : ‎ 0983169047
  • ISBN-13 ‏ : ‎ 978-0983169048
  • Item Weight ‏ : ‎ 14.6 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.74 x 8.5 inches
  • Customer Reviews:
    4.8 4.8 out of 5 stars 20 ratings

About the author

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Lida Citroen

Lida Citroen

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Lida Citroën is an executive coach, personal branding consultant and reputation management expert helping global executives, entrepreneurs, and thought leaders manage how they’re perceived and drive them towards ideal opportunities. She has helped thousands of individuals around the world gain a fresh perspective on how to craft a personal brand that tells the right story to the right people about who they are.

A writer for Entrepreneur, Military, and SWAAY magazine Lida has authored countless articles and is featured in the media for her work, including Time Magazine, MSNBC, Fortune Magazine, Forbes, Inc., Entrepreneur, Harvard Business Review, Bloomberg, Kiplinger’s Personal Finance, US News & World Report, HR News, US Weekly, Investment News, Money Watch, HuffPost, Monster, and more.

Lida has authored seven award-winning books:

- The New Rules of Influence: How To Authentically Build Trust, Drive Change, And Make An Impact 

- Reputation 360: Jumpstart Your Career By Building a Positive Personal Brand (New Edition)

- Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation

- Success After Service: How To Take Control Of Your Job Search And Career After Military Duty

- Your Next Mission: A Personal Branding Guide For The Military-To-Civilian Transition

- Engaging with Veteran Talent: A Quick And Practical Guide To Sourcing, Hiring, Onboarding And Developing Veteran Employees

- Reputation 360: Creating Power Through Personal Branding (Out Of Print)

As a professional keynote speaker and presenter, Lida's popular TEDx Talk, Talks at Google presentation, and numerous courses on LinkedIn Learning showcase her empowering coaching style and message. She teaches professionals to take control of their narrative and build a personal brand that supports their business.

Customer reviews

4.8 out of 5 stars
4.8 out of 5
20 global ratings

Top reviews from the United States

J. Bundrick
5.0 out of 5 stars Great book for transitioning service members
Reviewed in the United States on March 15, 2024
Verified Purchase
Lida did a great job brining her expertise in personal branding to the veteran and transitioning service member audience. This is a must read for anyone leaving the military.
One person found this helpful
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Lynn W. Rolf III
5.0 out of 5 stars VFW review
Reviewed in the United States on March 24, 2016
Verified Purchase
As the National Director of Programs for the Veterans of Foreign Wars (VFW) I highly encourage any Veteran who is transitioning to request a book. I am excited to be working with Lida and truly helping Veterans. This book has changed how I look at the Transition process and look forward to the future. I am not a book reader and couldn't put this book down when I started.

Lynn W. Rolf III
Programs Director
Veterans of Foreign Wars of the United States
406 W 34th Street, Kansas City, Missouri 64111
o:816.968.1116 C: 816-730-2145
4 people found this helpful
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Angelique Maldonato
5.0 out of 5 stars Great book
Reviewed in the United States on June 27, 2020
Verified Purchase
Great for your transition
One person found this helpful
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Whisper
5.0 out of 5 stars Five Stars
Reviewed in the United States on May 9, 2016
Verified Purchase
Great book for military personnel transitioning into civilian jobs
2 people found this helpful
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J. L.
5.0 out of 5 stars Required reading for Transitioning Veterans
Reviewed in the United States on August 31, 2016
Words cannot describe how helpful this book is - for veterans and civilians alike! Lisa is gifted at breaking down complex marketing ideas (branding is a huge industry for a reason!) into approachable, easy to understand AND implement action steps. She explains why a veteran should work through his/her personal brand and then walks you through step-by-step. I've had multiple breakthroughs while working through this book and am excited to encourage others to not only read it, but study it as they transition. So grateful for Lida's contributions to our transitioning veteran community by sharing her knowledge in our terms. I can see the years of study and relationship building she put into this effort and it is clearly a passion project for her that our community will benefit from for years to come!
3 people found this helpful
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I. Abbass
5.0 out of 5 stars Great Guide for the Transitioning Veteran
Reviewed in the United States on May 13, 2014
In the military we all learned to think and act like a team but when you transition out, you need to now focus on what you bring to the table and offer employers. Lida's book is a guide I wish I had when I got out but even now 20 years later, it's a great reference for maximizing your personal brand with others. As an Army Vet, it was strange to realize I needed a personal brand. Lida breaks down different aspects of of the transition including everything from a look at the culture you are transitioning into, to why personal branding is important and to how to prepare for an interview. She does this in an easy to read format filled with great examples. Definitely a must read for any of us who have served.
3 people found this helpful
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Kristin Strickland
5.0 out of 5 stars Branding - For the Military
Reviewed in the United States on June 12, 2014
Lida Citroen takes her well documented civilian experience and applies it to our military personnel transitioning out of the service. Lida knows branding and how to coach our GIs. She has a remarkable way of speaking our language in a way that challenges and encourages us to identify our skills, abilities, and talents.
I know Lida personally and have the privilege of working with her in a variety of venues. She is the GO TO person when it comes to marketing for businesses - and she seamlessly applies that perspective to our Soldiers, Airmen, Sailors, and Marines as they learn to sell their skill set to potential employers.
Get this book! Read it in order to bypass much of the bureaucracy of the current transition program!
2 people found this helpful
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Kathryn W.
5.0 out of 5 stars Lida keeps it simple!
Reviewed in the United States on May 12, 2014
Lida writes in an honest, down to earth manner that both keeps it simple yet respects our hard work in the military. She explains in detail some of the most daunting things we face from how to even start writing a resume, what is "business" dress (explaining that a "suit" means a jacket and pants made of the same fabric!!) Yeah, we have a hard time sometimes after being in the military for 20+ years what we really need to do to make the successful transition. Everyone. Should. Read. This. Book! It's also applicable if you're transitioning from being a college student to the work world, or if you've been with one company for a long time and are laid off. THANK YOU LIDA!
One person found this helpful
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